Videos World — 30 November 2010
aisle411 app for iPhone and smartphones helps you shop smarter

aisle411 app for iPhone and smartphones helps you shop smarter.

aisle411 is a new iPhone App that empowers anyone with a smartphone to find products and promotions quickly and easily in retail stores. It has intuitive voice recognition technology powered by Nuance, and provides a unique in-store search and comprehensive mobile retail shopping solution.

Users of the aisle411 App can immediately locate products in stores right down to the specific section of the aisle.

They can scan barcodes, find product reviews, manage shopping lists, earn reward points and mobile coupons for using the service and share their smart shopping experience with friends using social media.

The aisle411 service is now live in more than 600 stores in the United States, with additional locations being added daily.

“aisle411’s groundbreaking shopping solution is transforming the way customers interact with retailers, advertisers and brands,” said Nathan Pettyjohn, the CEO of aisle411. “By offering an unparalleled amount of information, from product location, to reviews and relevant promotions, aisle411 enables customers to make more informed decisions, while saving time and money.”

“Shop ‘n Save is continuously striving to ensure our customers have the best possible experience in our stores,” said Marlene Gebhard, president of Shop ‘n Save. “aisle411 enhances customers’ experiences with the ability to quickly find what they are looking for and then access relevant coupons and promotions to help save money. aisle411 will continue to be an important part of our strategy to provide a rewarding total value shopping experience.”

“Customers are our number one priority,” said Larry Maggio, director of Marketing, Schnuck Markets. “By putting information and education right into our customers hands, aisle411 makes the shopping experience more convenient, rewarding and fun. With an unprecedented level of control and convenience, this solution is another way that Schnucks can help ensure every visit to our stores is a spectacular shopping trip.”

The aisle411 App is available for free from the iPhone App Store or from, with Android and Blackberry Apps due sometime in 2011. These platforms will also begin integrating with aisle411’s online web site early next year.

To see a list of participating retailers near you, visit the aisle411 website at

Image via CrunchBase

Editor’s note: When you’ve watched this video, you may also like to see this related news article: /smartphone-barcode-reader-helps-christmas-shoppers-choose-885181.html


About Author

David Harvey, Editor

David Harvey left school at 17 and went straight into newspapers as a cadet reporter. (He also a keen photographer and learned both trades.) He worked as a photojournalist in Hong Kong and as a war correspondent in Vietnam during the war. He moved to Australia in the late 1970s and got involved in I.T. during the mid-80s. This website is his latest venture here, combining news-gathering with the power of the internet. See: news-reporter

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