Non Profits

Be Sure to Tend These Annual Fund Perennials

By Kerri Kerr, Avalon Consulting Group With the next shiny new digital novelty beckoning, you may be tempted to spend your digital budget driving innovation.  But that’s risky. One or more of these digital perennial favorites [...]

Titans of Media: Google vs. Facebook for Nonprofits

By Chris Earp, Senior SEM & SEO Manager at Beaconfire Red “Which media titan should be favored more heavily in your marketing mix?” Digital marketing is a core strategy element for most nonprofits. Reaching users where they’re most [...]

LA Mayor Eric Garcetti Speaks on Global Engagement

Los Angeles Mayor Eric Garcetti will deliver the second annual State of the Global City address on March 21, 2018, at a special event hosted by the Pacific Council on International Policy in downtown Los Angeles. The discussion with the [...]

For March Madness Partygoers, New PSAs Highlight “Warning Signs” to Prevent Buzzed Driving

As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) [...]

Developing a Compelling Case for Support

By Christina Yoon, Ph.D. A nonprofit’s case for support is a fundamental document—the heart and soul of all fundraising efforts. It tells the organization’s story, sharing clear messages and inviting donors to contribute to a collective [...]

5 Tips to Makeover Your Nonprofit Board into a Fundraising Powerhouse

By Rachel Muir, CFRE I meet a lot of fundraisers.  It makes sense, after all, I train people to be great fundraisers.  Sadly, it’s rare for me to meet nonprofit professionals who are truly happy or [...]

Trust and the Overhead Myth: Still Challenging Nonprofits

By: Barbara O’Reilly In 2015, Giving USA announced that giving levels across the country had returned to record highs—finally restarting the philanthropic pause triggered by the 2008 recession.  If donor confidence had been restored and all [...]

Modeling Best Practices for Nonprofit Fundraising in the Age of Big Data

By Megan Gibeau Remember when selecting your prospect or donor universe was straightforward? Remember when a program had one or two models to supplement straight RFM segmentation? Those days seem far in the rear-view mirror. Today’s [...]

Marketing Automation is almost here. Is your nonprofit ready?

By Adam Ruff You’ve probably heard someone throw around the term Marketing Automation (MA). Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was. If you went so far as [...]

The upside of worrying

Worry – it does a body good. And, the mind as well. A new paper by Kate Sweeny, psychology professor at the University of California, Riverside, argues there’s an upside to worrying. “Despite its negative reputation, [...]