Non Profits

Trust and the Overhead Myth: Still Challenging Nonprofits

By: Barbara O’Reilly In 2015, Giving USA announced that giving levels across the country had returned to record highs—finally restarting the philanthropic pause triggered by the 2008 recession.  If donor confidence had been restored and all [...]

Modeling Best Practices for Nonprofit Fundraising in the Age of Big Data

By Megan Gibeau Remember when selecting your prospect or donor universe was straightforward? Remember when a program had one or two models to supplement straight RFM segmentation? Those days seem far in the rear-view mirror. Today’s [...]

Marketing Automation is almost here. Is your nonprofit ready?

By Adam Ruff You’ve probably heard someone throw around the term Marketing Automation (MA). Most likely you nodded, agreed it’s a game-changer, but truthfully weren’t even sure what it was. If you went so far as [...]

The upside of worrying

Worry – it does a body good. And, the mind as well. A new paper by Kate Sweeny, psychology professor at the University of California, Riverside, argues there’s an upside to worrying. “Despite its negative reputation, [...]

Advice to Nonprofit Leaders: Be Relentless

By Lori Woehrle In today’s ever-changing funding environment, nonprofit leaders must be relentless in their efforts to build a reputable brand, engage their community, and carry out their mission, advises best-selling author and prime-time TV and [...]

Great Fundraising: More Than Good Luck

By Lori Woehrle How and under what circumstances is truly great fundraising able to flourish? Fundraising expert Alan Clayton and his team researched this question and came up with some surprising answers. The research, conducted as [...]

Meal planning, timing, may impact heart health

Planning when to eat meals and snacks and not skipping breakfast, are patterns associated with healthier diets, which could reduce cardiovascular disease risk, according to a new scientific statement published in the American Heart Association journal [...]

Study Says Climate Change Disrupting All Elements of Nature

Study in journal Science says every aspect of life on earth impacted — from genes to entire ecosystems. Study in journal Science says every aspect of life on earth impacted — from genes to entire ecosystems [...]

Research identifies potential therapies against drug-resistant bacteria

Researchers at the National Institutes of Health’s National Center for Advancing Translational Sciences (NCATS), Clinical Center and National Institute of Allergy and Infectious Diseases (NIAID) have created a new way to identify drugs and drug combinations [...]

STUDY: Global Climate Change Doubles Western US Forest Fires

A new study says that man-made global climate change has doubled the area affected by forest fires in the U.S. West over the last 30 years. According to the study, which was funded by NASA, the [...]