Non Profits

$10,000 in Free Ads: Google Ad Grants Connects People to Causes

By Chris Taylor   What could you do with $10,000 per month in free advertising? How would it impact your cause? Your marketing budget? Are you looking to increase your potential donor pipeline? There is a [...]

Grants in Your Pants: The Forgotten Funding Source

The recent fundraising buzz around major donors is understandable:  Individual giving comprises the majority of philanthropic contributions.  Why wouldn’t a development team spend its time where the giving is largely unrestricted and is likely to come [...]

CSI: Nonprofit — Case Investigation

By Kathy Swayze, Impact Communications In today’s multi-channel world, a fundraising case for support is not a luxury. It’s a must-have tool for developing compelling fundraising messaging and raising money. Here are the facts:  the world [...]

Be Sure to Tend These Annual Fund Perennials

By Kerri Kerr, Avalon Consulting Group With the next shiny new digital novelty beckoning, you may be tempted to spend your digital budget driving innovation.  But that’s risky. One or more of these digital perennial favorites [...]

Titans of Media: Google vs. Facebook for Nonprofits

By Chris Earp, Senior SEM & SEO Manager at Beaconfire Red “Which media titan should be favored more heavily in your marketing mix?” Digital marketing is a core strategy element for most nonprofits. Reaching users where they’re most [...]

LA Mayor Eric Garcetti Speaks on Global Engagement

Los Angeles Mayor Eric Garcetti will deliver the second annual State of the Global City address on March 21, 2018, at a special event hosted by the Pacific Council on International Policy in downtown Los Angeles. The discussion with the [...]

For March Madness Partygoers, New PSAs Highlight “Warning Signs” to Prevent Buzzed Driving

As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) [...]

Developing a Compelling Case for Support

By Christina Yoon, Ph.D. A nonprofit’s case for support is a fundamental document—the heart and soul of all fundraising efforts. It tells the organization’s story, sharing clear messages and inviting donors to contribute to a collective [...]

5 Tips to Makeover Your Nonprofit Board into a Fundraising Powerhouse

By Rachel Muir, CFRE I meet a lot of fundraisers.  It makes sense, after all, I train people to be great fundraisers.  Sadly, it’s rare for me to meet nonprofit professionals who are truly happy or [...]

Trust and the Overhead Myth: Still Challenging Nonprofits

By: Barbara O’Reilly In 2015, Giving USA announced that giving levels across the country had returned to record highs—finally restarting the philanthropic pause triggered by the 2008 recession.  If donor confidence had been restored and all [...]