A News Non Profits — 30 April 2018

By Kathy Swayze, Impact Communications

In today’s multi-channel world, a fundraising case for support is not a luxury. It’s a must-have tool for developing compelling fundraising messaging and raising money.

Here are the facts:  the world is more cluttered with information than ever. Your organization can’t afford to have ineffective fundraising messaging. A solid institutional case for support forms the foundation for ALL your fundraising communications.

Charlotte Meyer, Ocean Conservancy, explains how developing a case for support has helped their fundraising, “We needed a stronger message to break through the ceiling of our current revenues. Our CEO and cross-division senior leaders examined how we talked about our work. We were surprised at how the exercise powerfully aligned us around our common goals and key messages. Now, our donors hear the same powerful message from everyone in a unified and strong voice.”

Charlotte Meyer of the Ocean Conservancy, Matt Brown of Schultz & Williams and I will talk about how to get started on developing a case for your organization at the 2018 Bridge to Integrated Marketing and Fundraising Conference July 31-Aug. 2, at Gaylord National Hotel & Conference Center, National Harbor, MD (adjacent to Washington, DC). Move over Horatio Caine, there’s a new team of investigators in town!

In the session, “CSI Nonprofit: Case Statement Investigation,” we will put an end to the crime of bad fundraising communications. All joking aside, you will learn why and how to develop a case for support that inspires big donations.

Why do you need a case for support? Your case statement:

  • Drives consistent messaging across all your channels, creating the repetition that helps your message break through.
  • Inspires bigger gifts by moving beyond annual work plan discussions to the vision and values that motivate your donors.
  • Provides an important discussion framework for leaders and other stakeholders that may otherwise not happen.

About the Author

Kathy Swayze, CFRE, president and chief creative director, Impact Communications, brings 25 years of direct marketing and fundraising experience, including nearly 20 years at Impact, advising more than 250 organizations. Active in the Direct Marketing Association of Washington and past president of the Association of Fundraising Professionals, Washington, DC Chapter, she was honored as the 2012 Outstanding Fundraising Professional at National Capital Philanthropy Day in Washington, DC.



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