Getty Images has entered into a definitive agreement to acquire the Sydney-based Photolibrary, a leading provider of creative stills imagery. Getty Images is already a leading creator and distributor of visual content and other media, so this acquisition stengthens their hold on the market. It also benefits Getty’s existing and potential customers, by making even more high quality and relevant images accessible to customers all over the world.
Photolibrary brings a broad range of versatile content to Getty Images. Their photographs have regional as well as global appeal, including renowned collections such as Peter Arnold and Oxford Scientific. By combining both companies’ imagery collections and strong relationships with valuable partners, the acquisition will provide customers around the world with greater choice and more easily accessible imagery.
Photolibrary’s content will be licensed through Getty Images’ global distribution platform, which enables search in local languages and single image purchases in local currencies. Additionally, Photolibrary’s established presence in India, the Middle East and Southeast Asia will make it possible for Getty Images to expand its products and services to customers in those regions. Furthermore, the addition of Photolibrary’s imagery collections will allow Getty Images to create new products and services, to better serve customers around the region and across the globe.
“As worldwide demand for imagery across multiple channels and platforms continues to increase, we are delighted to offer Photolibrary’s content to our customers,” said Jonathan Klein, Getty Images’ co-founder and Chief Executive Officer. “The need for both local and global content remains strong across South East Asia, as the region continues to develop and grow. This acquisition will further enhance our ability to better serve customers in the region and around the world, with a greater choice of content.”
Glenn Parker, Group CEO Photolibrary added: “This acquisition is a testament to Photolibrary’s content and global presence. Getty Images will build upon our complementary geographic presence, expand the reach for Photolibrary imagery into new markets and improve the experience for our collective customers.”
Web Site: http://www.gettyimages.com
Image by Thomas Hawk via Flickr.
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