World — 03 February 2011
iRoadGenie app for iPhone helps people find their way

iRoadGenie app for iPhone helps people find their way.

Blue Star Infotech Ltd (BSIL), a provider of software solutions to the global mid-market industry announces the launch of its Travel utility software application “iRoadGenie” on the iPhone.

This application helps users search for points of interest based upon their current geographic location or areas that they would like to visit. Such points of interest could be nearby sightseeing locations, leisure/amusement parks, golf courses, cinemas, restaurants, pubs, shopping malls, gas stations, ATMs, hospitals, pharmacies, hotels, etc.

The iPhone app also helps in providing detailed directions to destinations and lists their addresses. It shows pictures of the top tourist destinations in the vicinity and assists users in making reservations or booking requests with their iPhones.

The proliferation of smartphones provides the travel, hospitality, ground transport, airlines, retail and consumer driven services businesses with numerous ways to differentiate and add more value to clients. The iRoadGenie app is built on a framework that is highly customisable, scalable and can be white labeled for specific purposes in various industries.

From a technology standpoint, “iRoadGenie” uses GPS technology, Google maps and several social community and content sites to drive the application.

Suresh Iyer, Executive Vice President, Blue Star Infotech Ltd said, “This app empowers the consumer to easily search for relevant information locally and globally from their iPhones. It also showcases BSIL’s extensive expertise in mobile solutions. Industries such as Travel & Hospitality can, in particular, leverage the power of smartphones to provide value added services to their global customers and employees.”

Part of the USD 650 million Blue Star Group, BSIL enables global mid market enterprises derive measurable business outcomes through the efficient use of information technology.

BSIL, a publicly listed company in India, partners with its clients to understand their business pain points and arrives at appropriate IT led interventions to deliver relevant solutions.

BSIL also specialises in creating transformational technology solutions (web 2.0, cloud, mobility, respath optimization, etc) that create an impact across the entire travel distribution and operations value chain.

Download iRoadGenie –

Image via CrunchBase.


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Sean McInnes

Sean excelled in English through high school, so it was only natural he should edit the school newspaper in his final year. He would write up sports results for his local newspaper. Now he writes news stories for

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