Before the turkeys are purchased, circulars circled and Black Friday strategies planned, Toys”R”Us is rolling out various in-store services to make for a very merry November.
Front-of-Store G.P.S. Navigators Help Gift-Givers WIN November
Shoppers unsure of the difference between a Hatchimal and a Brightling need look no further than the dedicated “G.P.S. Navigator” – or, Gurus for Play Stuff – stationed at the front of Toys”R”Us stores nationwide on Saturdays and Sundays in November. And beginning Thanksgiving evening, these dedicated toy experts will amp up their presence in-store, continuing on Fridays, Saturdays, Sundays and during peak traffic periods throughout the holiday season. Donning holly-jolly red shirts, these toy experts boast an in-depth knowledge of top Skylanders® figures, popular licensed properties and must-have baby dolls (yes, the ones that wet themselves), and are ready to help customers navigate the toy aisles with ease.
Mapping Out a Speedy Shopping Strategy
For those moments when time is of the essence, Toys”R”Us is helping ensure shoppers receive quick and precise directions to the aisles and shelves they need. Gift-givers on a mission – with a wish list in-hand (or on their mobile device, at least) – can quickly locate items by referencing the large, dynamic maps located at the front of each store, or by visiting Toysrus.com/Guide, where they can search for a specific product by name and identify its exact location within their local Toys”R”Us store.
Plus, Toys”R”Us stores will offer a dedicated “Express Checkout Lane” for gift-givers purchasing four items or less between Thursday, November 24 and Christmas Eve, to help ensure a speedy and efficient visit from entrance to exit.
Free Services Are Key During the Season of Joy
It’s all about providing value whenever, wherever and however customers choose to shop with Toys”R”Us this holiday season. Those looking to stretch their dollar a little further can enjoy Free Store Pickup when they buy online from home or on the go, Free Layaway to make smaller payments over time with the added benefit of hiding Santa’s gifts elsewhere, and Free Shipping for online purchases of $19 or more.
Plus, now is the time to take advantage of the company’s recently relaunched Price Match Guarantee. While not available on Thanksgiving through Cyber Monday, this program helps remove any doubt for customers that they are getting the products they want at a competitive price.