World — 01 April 2011
Sony opens its own electronics store at L.A.'s Century Mall

Sony opens its own electronics store at L.A.'s Century Mall.

The first newly-branded Sony store in the United States, which offers an exciting new concept, design and customer experience, will open its doors to the public for the first time today — on Friday, April 1, 2011.

The 4,200 square-foot Sony store features a world-class architecture and design and is located at the Westfield Century City shopping mall in Los Angeles. It is a unique destination where consumers can explore the complete Sony experience, including movies, music, electronics, games, network services and all kinds of future technologies.

“Sony’s goal is always to exceed customer expectations by providing an exciting, interactive and entertaining shopping experience,” said Phil Molyneux, president and COO for Sony Electronics. “Our new store concept gives shoppers an opportunity to interact with trained and knowledgeable staff as well as preview, test, compare and unlock the full potential of Sony’s entertainment offerings.”

“The new store in Century City is a significant step in building a blueprint for future Sony stores, both in the U.S. and around the world,” added Kiyoshi Shikano, Global Sales and Marketing Officer, Sony Corporation. “In this store, Sony is eager to test innovative offerings and listen and learn from customer feedback. We will gather opinions so that we can continually evolve and improve our retail experience, both here in the U.S. and around the world. As Sony is increasing its focus on providing its customers with an integrated shopping experience that features all that Sony has to offer, from hardware to content to services, all of its Sony Style stores and websites globally will also be transitioning branding from Sony Style to Sony.”

Showcase Areas

In the spirit of Sony’s make.believe brand message, the new store is designed to immediately capture the imagination of customers and engage with all that Sony has to offer, in an integrated, interactive and inspiring way.

The front of the new store features, literally, a window into the world of Sony. Inside, consumers will be able to access, experience and make connections with everything Sony, from testing out its network services — including Music Unlimited and Video on Demand powered by Qriocity — on network-connected products, to playing PlayStation’s GranTurismo 5 on a PS3 and a Sony 3DTV. They will be able to shoot video on a wide range of cameras, get lost in a 3D movie from Sony Pictures, and test headphones while listening to Sony Music artists.

The store also provides a place to learn about future and emerging technologies and innovations. For instance, the Century City store will feature Sony’s RayModeler, a futuristic 360-degree display prototype that projects a 3D image that can be seen from all angles.

The Sony Store is located at 10259 Santa Monica Blvd. in the Westfield Century City shopping mall in Los Angeles. Regular store hours are 10 a.m. to 9 p.m. Monday through Saturday, and 12 to 7 p.m. on Sunday. A directory of all 30 Sony stores across the U.S. can be found at www.sony.com/sonystore.

Image via CrunchBase.

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About Author

Richard Lee

Richard has been traveling since he took a year off from college, where he was doing a BA in Journalism. He traveled half the world, backpacking with his girlfriend (now his wife). They spent time in South America, Asia, Greece and much of Europe. After writing about his experiences for several airline and travel magazines, he never went back to college.

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