Consumer Health Travel — 08 August 2012

If you’re between 18 and 31, you’re far more likely than your parents to be worrying about work and updating your Facebook profile while on vacation, according to a new survey of America’s getaway habits.

A national survey commissioned by Princess Cruises found the younger generation of Millennials has markedly different attitudes about vacation and work time than Baby Boomers between the ages of 48 and 66.

While six in 10 Millennials felt compelled to do something work-related while on holiday, only one in three Boomers did.

Workaholic Millennials also leave a lot of vacation time on the table. Less than half of Millennials use all of their paid time off, compared to 60% of Boomers. In fact, many Millennials would rather have their boss go on vacation than take a break themselves. Nearly one in five reported they’re more relaxed when their boss go on vacation than when they do.

“It’s evident through our survey findings that Americans’ approach to relaxation and vacationing is changing with each generation,” said Jan Swartz, Princess Cruises executive vice president. “We’ve always inherently  known that different people find different settings and experiences relaxing, but to see such a clear shift between generations and their  attitude toward embarking on a vacation escape and disconnecting  completely is eye-opening. “

Millennials also have a hard time disconnecting from social media.

A vacation getaway won’t stop 85% of Millennials from make a social media update. In contrast, fewer than half of Boomers would update a social profile while on vacation.

Facebook was the preferred social media outlet for six out of 10 vacationing Americans, with 16% visiting YouTube and 15% Twittering.

The one area where the generations are more likely to concur:  the cocktail hour.

More than 60% of Americans would rather go without social media than alcohol while on holiday. A mai tai was the favored drink for women, while men preferred a bottle of beer.

The survey of 1,000 American adults was conducted online by Wakefield Research.


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Mary Krasn

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