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Big Data Means Big Changes for Marketing and Fundraising Organizations

Special to American News Report Two recent research reports published in January paint a telling picture of how “big data” is changing the way marketers cultivate customers, members and donors. “Big data” refers to the mountains [...]

Does Facebook Make You Fat?

Logging on to Facebook to see what your friends are doing may make you feel better about yourself, but it may also make you fatter, lower your credit score or trigger a round of binge eating. [...]

Survey Finds Boomers Chill Out and Millennials Stay Wired on Vacation

If you’re between 18 and 31, you’re far more likely than your parents to be worrying about work and updating your Facebook profile while on vacation, according to a new survey of America’s getaway habits. A [...]

What’s on the Horizon in Direct Marketing

By George Lizama, Special to American News Report At Production Solutions, we provide direct mail programs to approximately 90 clients either directly or in partnership with agencies. Ten clients are from the commercial sector, ten are [...]

“Like” to find a kidney donor? Facebook can help

Need a kidney? Ever think about donating one? A growing number of patients and their families are using Facebook and other social media to solicit living kidney donors – potentially saving thousands of lives but also [...]

Addicted to Facebook? Take This Test and Find Out

We all knew it was going to happen sooner or later. Researchers have developed a test to determine whether we’re addicted to Facebook. Dr. Schou Andreassen, a psychologist from Norway, has developed what she calls the [...]

‘Like’ WhereToStay and you could win a 5-night stay at Meads Bay Beach

If you “Like” WhereToStay.com’s Facebook page, Caribbean Villas and Hotels, and you could be relaxing poolside in a private villa on Anguilla’s Meads Bay. Beginning today, WhereToStay.com, the internet’s oldest Caribbean accommodation guide, has launched a [...]