: ' Fundraising'

Direct Marketers and Non-Profit Fundraisers Face Same Challenges

By Donna Tschiffely, Direct Marketing Association of Washington For-profit direct marketers and non-profit fundraisers face the same marketing challenges, and while there are differences between the two groups, I see the commonalities every day. As the executive [...]

Multi-Channel Messaging: A Fundraising Love Story

By Lisa Kaneff, Beaconfire Professional fundraisers can sound a bit like Tom Cruise in the 1996 film, Jerry Maguire. We beg every visitor to our nonprofit website: “Show me the money!” We demand of every banner [...]

Non-Profit Fundraising and Marketing in a Multi-Channel World

By Tiffany Neill, Lautman Maska Neill & Company I’m being stalked by an attic fan. The fan is everywhere I go.  I see pictures of it next to my news feed in Facebook, advertisements for it [...]

Invest in Marketing and Fundraising to Encourage Innovation

By Tiffany Neill, Lautman Maska Neill & Company I’m looking forward to getting away from the office at the end of July and getting revitalized and re-inspired about the work I do every day. I won’t [...]

The Bridge Conference: Marrying Marketing and Fundraising

By Greg Albright, Production Solutions I have long been a member of two local, important professional associations – the Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals, Washington, DC Metro Area Chapter [...]

Big Data Means Big Changes for Marketing and Fundraising Organizations

Special to American News Report Two recent research reports published in January paint a telling picture of how “big data” is changing the way marketers cultivate customers, members and donors. “Big data” refers to the mountains [...]

Curing Blindness: Dick’s Story

By Rich Shea, Guest Columnist Two days ago, as part of the Foundation Fighting Blindess’ “Light the Way to a Cure” fundraising campaign, I shared the story of Corey Haas, as an example of clinical trial [...]

Direct Mail Fundraising: Everyone’s in the Game

By George Lizama, Special to American News Report As the CEO of a direct production management firm that purchases in excess of 60 million dollars of direct mail and digital services for some 70 clients in [...]

Elections Hammer Direct Marketing Firms

By George Lizama, Special to American News Report With the November elections fast approaching, it’s going take a very strategic production manager to navigate through these next two months of email and direct mail implementation “hell”. [...]

What’s on the Horizon in Direct Marketing

By George Lizama, Special to American News Report At Production Solutions, we provide direct mail programs to approximately 90 clients either directly or in partnership with agencies. Ten clients are from the commercial sector, ten are [...]