: ' Marketing'

Education Opportunities for Non-Profit Executives

By Tiffany Neill “I don’t have time to sit in a conference for three days.” This is a common refrain from Executive Directors, CEOs, Board Chairs, Chief Development Officers and other non-profit leaders when asked why [...]

Knowing Your Audience: Marketing to Four Generations

By Donna Tschiffely Lester Wunderman defined the term “direct marketing” in 1967 and probably never imagined how direct response marketing would evolve. Through direct mail, the industry became the major revenue producer for the U.S. Postal Service. [...]

Bridge Conference: Insight for Direct Marketers and Fundraisers

By Allison Porter and Nadine Gabai-Botero The next big idea to help take non-profit fundraising programs to the next level is the 9th Annual Bridge to Integrated Marketing & Fundraising Conference (July 9-14) in Washington, DC [...]

Nonprofits Getting Squeezed by Tight Economy

By Pat Anson, Editor Attracting and retaining qualified employees in a tight economy is the biggest challenge facing nonprofit organizations, according to a new survey by Production Solutions, a marketing and production management company based in [...]

Maximize Your Brand with Conference Participation

By Greg Albright, Production Solutions Production Solutions hosted its very first exhibit booth in its 27-year history at the Direct Marketing Association of Washington’s  Bridge Conference, held August 1-2. Our main goal for this sold out [...]

A Fundraising Challenge: Marketing the Galapagos Conservency

By Allison Porter, President, Avalon Consulting Group I recently met with Johannah Barry, President of the Galapagos Conservancy, to talk about her upcoming presentation at the 8th Annual Bridge to Integrated Marketing & Fundraising Conference. Johannah [...]

Direct Marketers and Non-Profit Fundraisers Face Same Challenges

By Donna Tschiffely, Direct Marketing Association of Washington For-profit direct marketers and non-profit fundraisers face the same marketing challenges, and while there are differences between the two groups, I see the commonalities every day. As the executive [...]

Multi-Channel Messaging: A Fundraising Love Story

By Lisa Kaneff, Beaconfire Professional fundraisers can sound a bit like Tom Cruise in the 1996 film, Jerry Maguire. We beg every visitor to our nonprofit website: “Show me the money!” We demand of every banner [...]

Non-Profit Fundraising and Marketing in a Multi-Channel World

By Tiffany Neill, Lautman Maska Neill & Company I’m being stalked by an attic fan. The fan is everywhere I go.  I see pictures of it next to my news feed in Facebook, advertisements for it [...]

Invest in Marketing and Fundraising to Encourage Innovation

By Tiffany Neill, Lautman Maska Neill & Company I’m looking forward to getting away from the office at the end of July and getting revitalized and re-inspired about the work I do every day. I won’t [...]