: ' Marketing'

The Bridge Conference: Marrying Marketing and Fundraising

By Greg Albright, Production Solutions I have long been a member of two local, important professional associations – the Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals, Washington, DC Metro Area Chapter [...]

Content Marketing: The Missing Piece

By Ed Coghlan Talk to the increasing number of marketing people who understand the importance of digital marketing and they’ll tell you one thing. Content is King. “Everyone understands that you need to have a digital [...]

Cross-Media Marketing Turns Members into Extreme Couponers

By Valerie Day, Special to American News Report It’s hard to escape the television programs that show the lengths to which coupon clippers will go to get a deal or discounts on anything, including things they [...]

Big Data Means Big Changes for Marketing and Fundraising Organizations

Special to American News Report Two recent research reports published in January paint a telling picture of how “big data” is changing the way marketers cultivate customers, members and donors. “Big data” refers to the mountains [...]

Direct Mail Fundraising: Everyone’s in the Game

By George Lizama, Special to American News Report As the CEO of a direct production management firm that purchases in excess of 60 million dollars of direct mail and digital services for some 70 clients in [...]

Elections Hammer Direct Marketing Firms

By George Lizama, Special to American News Report With the November elections fast approaching, it’s going take a very strategic production manager to navigate through these next two months of email and direct mail implementation “hell”. [...]

What’s on the Horizon in Direct Marketing

By George Lizama, Special to American News Report At Production Solutions, we provide direct mail programs to approximately 90 clients either directly or in partnership with agencies. Ten clients are from the commercial sector, ten are [...]

Silver Dollar City expects a great 2011 tourist season for Branson Spring

With the height of the tourist season still months away, early indicators often set the stage for the year, say Branson, Missouri tourism officials, who are optimistic based on attendance numbers at top attractions like Silver [...]

Spiritual tour of Ireland features sacred sites and ancient legends

Amantha Murphy makes it very clear that the tours she leads around her native Ireland are anything but typical. A shamanic healer and teacher, Amantha’s tours feature sacred places, such as stone circles, holy wells, dolmens [...]

3D video ‘virtual tours’ – a great new marketing tool

UK firm Real Property Tours is trialling 3D videos camera technology to produce virtual tours to sell their client's real estate. Here is a 3D test film they shot on a Regent's Park, London, property. [...]