One of the most crucial things you should do if you want to stay one step ahead of your rivals in social media marketing is to keep up with some of the top trends that are predicted to shape the industry in 2020 and beyond.
B2B marketers must constantly monitor new features and updates introduced by each platform in order to incorporate them into their marketing plans.
A social media scheduler programme can make it simple to organize every post for one of your clients.
Here are 9 social media marketing to stay ahead of your competitors.
1. Integration Of Augmented Reality (AR)
Despite the fact that Augmented Reality (AR) and Virtual Reality (VR) have been hot topics over the past five years or so, AR hasn’t really attained the level of widespread acceptance that many had hoped it would. It has begun to alter, though, over the past few years.
Face filters on Instagram (and Snapchat) are an example of how augmented reality is used in social media, and we all know how well-liked they are among the younger demographic.
There are opportunities for further implementations as well, such as the try-before-you-buy experience for online shopping or just to amuse and engage consumers.
Pay attention to fresh chances to include augmented reality in your social media marketing, to put it briefly.
For a better understanding opt for a digital marketing course. There are several courses available offering knowledge via online and offline modes. You can choose at your convenience.
2. Video Content Remains Popular
This shouldn’t come as a shock. The most shared material on social media nowadays includes both short and extended videos.
With an increasing number of active users, YouTube is quickly overtaking Facebook as the largest social media network. Naturally, we must also talk about Tiktok (both the phenomenon and controversies).
Although there are now just a few marketing chances on TikTok and there are rumours of a ban, it would be premature to call the app a fad.
Regardless of the timeframe, TikTok may soon become a model for how brands and businesses should promote themselves thanks to the development in its popularity over time.
In such cases, services like those that offer TikTok promo would be required!
3. Privacy and openness
Since the 2016 election, transparency has been a significant problem for social media. In addition, the GDPR and other rules should be taken into consideration when we market on social media.
As a company, you would need to effectively express openness on social media because consumers want companies to be more sincere and real there.
This includes responding to complaints and unfavourable reviews as well as owning up to errors.
Be as open as you can to others about topics like your team, company processes, and product developments. Giving your audience a behind-the-scenes perspective can also be successful.
The essential lesson here is that audience trust increases with transparency and authenticity, which will greatly increase the conversion rate.
4. Shopping on social media through posts.
Social shopping has been increasingly popular over the last few years, allowing users to browse things without ever having to leave a social media platform.
Social shopping has already been utilized by several firms. For instance, Instagram now enables businesses to quickly tag things in their pictures and let their audience buy what they see right away. If you’d like to increase your audience, you can buy IG followers. In the first instance, you can get 500 followers on Instagram by hiring a growth service.
Shoppable posts can greatly increase conversion rates by removing barriers and facilitating purchases for customers.
Take advantage of this social purchasing trend if you run an eCommerce business or if your product supports eCommerce sales.
5. Several Platforms
Today, it’s not quite that easy. Younger people aren’t just using new platforms like TikTok; they’re also watching videos on Netflix and YouTube rather than checking their social media accounts.
Maybe it’s because there are so many pieces of material released on these platforms every year. They could occasionally struggle to choose what to watch.
Websites like Flixboss are also readily available to help them choose content from Netflix and other comparable sources.
6. Social Media Messaging Opportunities for Marketing
We tend to be overly preoccupied with the glamour of social media platforms, with their influencers and interactions, but the truth is that social messaging applications are really more popular than social networking apps.
Yes, compared to Instagram, Twitter, Facebook, and LinkedIn, more people use WhatsApp, Facebook Messenger, Viber, and WeChat.
For instance, Facebook Messenger has over 1 billion users that are active, and more than 2 billion messages are transmitted on Messenger each month, according to Facebook.
What applications does this trend have for social media marketing?
These messaging platforms enhance customer support and the entire shopping experience. This explains why many brands are now using chatbots that are powered by Messenger.
7. Content Created by Users
The existence of user-generated content dates back to the early days of social media. To increase conversion rates, several firms have become fixated on using social media marketing trends in recent years.
Why? 80% of consumers acknowledged that user-generated content on a product had influenced their purchasing decisions more than content produced by brands, simply because people trust authenticity in social media.
Promoting user-generated content can substantially help to increase the trust of your company. Always keep an eye out for brand references and chats to see if there are any hidden UGCs that could benefit your business.
8. Tag influencers, brands, and places
Every social network now has the ability to tag other users, making it a surefire way to increase the visibility of your postings.
Similar to how posts with hashtags get more engagement, postings with tags also frequently attract more attention.
Tactical tagging requires almost minimal time from you, whether you want to reach a major player in your field or their following.
9. Use Go Live Feature
Although it’s no secret that video content is popular, brands are trying to push the limits of live video as social networks highlight and add live features more and more.
In the wake of their algorithm update, Facebook has expressly encouraged marketers to utilise Facebook Live. They point out that interactions with real-time videos are six times higher than with static videos.
Live videos are interesting since they are portrayed as must-watches, as opposed to a YouTube video or snippet that you can just ignore and watch later. For viewers weary of polished video content, the unpolished vibe of a live video is invigorating.
Knowing the latest social media marketing trends is key for planning your strategy so you can remain ahead of your competitors and improve user engagement.
The nine trends we have just covered are some of the most essential and will probably have the biggest impact on social media marketing in the future.
Your following is more likely to begin expanding the more people interact with your material.