Why Video Marketing Is Important For Building Brand Awareness

In the ever-evolving world of digital marketing, staying ahead of the trends is a necessity for companies large and small. As we approach 2024, the marketing spotlight is on video content as a dynamic force in the quest for increased brand awareness. We will explain the importance of short, attention-grabbing videos and their impact on brand awareness, as well as other benefits of video marketing. Then, we will uncover the tricks to social media video marketing, delve deeper into brand awareness online, and leave you with a note on the different kinds of videos you can create.  Read on to unravel the layers of video marketing and online visibility.

Digital Marketing Latest Trends

As we sink more and more into a digital age where brick-and-mortar and paper marketing techniques take the backseat, businesses need to keep up with the latest trends in online marketing to stay relevant and boost their brand awareness. Video marketing is one of the most important aspects of digital marketing in 2023 and it is only going to continue to dominate the scene as we move into 2024. 

Short, concise videos are increasingly being used online to grab attention with bold visuals and snappy audio. As Internet users are exposed to more Instagram reels, TikToks, and similar short, sharp videos, their attention spans are shrinking and they will often skip past videos that are more than two minutes long. So, it’s increasingly important to keep marketing materials quick, snappy, and to the point.

The Benefits Of Video Marketing

There are various benefits of video marketing that all companies, large and small, should consider. For one thing, videos are shareable across various channels. This means you get a great ROI for your video marketing strategy, as the media can be shared easily across various popular social platforms and played on a range of devices.

Videos are also indispensable for boosting brand awareness and developing a strong online presence. Dynamic video content is far more engaging than still images or huge chunks of text, so it provides an opportunity to seize the attention of your target audience and retain their attention with targeted information and offers. When you ensure your tone and branding are consistent across all video content and other content on your site, your videos are clearly identifiable as part of your company’s messaging.

Moreover, videos are some of the most popular mediums for learning online. Big 3 Media, a  corporate video production company, explains that 7 out of 10 consumers prefer to learn new information from a video than any other source. So, by producing engaging, informative videos with your branding clearly visible, you can establish your company as an authority source, attract a wider audience online, increase brand awareness, and retain interest with concise, clear messaging.

Video Marketing on Social Media

A company’s main social channels for dispensing its video messaging will be Facebook, Instagram, X (formerly Twitter), TikTok, LinkedIn, and Email. Social media platforms and messaging services are crucial for digital marketing success as this is where your target audience hangs out, scrolling through dynamic content waiting to be inspired. 

Many companies incorporate the latest social media trends into their video marketing, such as songs that are trending on TikTok or current internet memes, to grab the attention of modern viewers and keep their brand image fresh, up-to-date, and engaging. In terms of social media marketing, each company has to decide for itself what kind of tone and content they want to employ on social media and how that marries up with their online image and reputation.

Companies such as the airline Ryanair and supermarket Aldi have dominated social media platforms in recent years with their bold, disruptive, unserious, and frankly comical approach to social media marketing. Both companies use self-deprecating humor and even sarcastic replies to consumers and other companies online to reach a wider audience and endear the public to them. Ryanair’s use of a TikTok filter in creating short funny videos has become nothing short of iconic. This is an approach that may not work for more high-end companies, but it has propelled both Ryanair and Aldi to new heights.

Brand Awareness Online

However companies choose to employ social channels and ads online to increase their brand awareness, it is vital that they find a marketing strategy that suits their image and optimize this strategy for maximum reach. Brand awareness online is the pinnacle of online marketing and success in a digital era. Through clever content production, social media engagement, and targeted advertising, companies can seamlessly integrate into the daily lives of their target audience online.

The more the public sees your branding, messaging, logo, familiar colors, and unique approach to social media engagement, the more familiar your brand will become to the masses. Consistent and authentic online interactions contribute to your brand’s recognition and recall value, fostering trust and loyalty and making you a household name. Daily life is dominated by screens, so for companies, navigating the virtual landscape skillfully is not just a suggestion; it’s a prerequisite for building a lasting and impactful brand identity.

Different Kinds of Marketing Videos

Make sure you understand the various kinds of video content that you can create, from how-to product demonstrations and explainer videos to lime streaming webinars and even 2D animation videos, the digital world is your oyster. You can employ professional video production companies to create video marketing content that perfectly aligns with your brand image and optimizes the latest social media trends so it is shareable and engaging to a modern audience. The more diverse and widespread your video content is, the wider your reach will be online.

As all business owners know, brand awareness is one of the most pivotal measures of success in terms of marketing strategies and company reach. Video marketing takes pride of place in 2023-2024 as it is shareable across channels, engaging, and can reflect current Internet trends. Companies can become household names and establish themselves as authoritative sources of information by employing clever video marketing techniques online. Find a social media approach that suits the tone and style of your company and create a reputation for yourself online that stands out to maximize your brand awareness. Lastly, remember that there are various kinds of video content, from how-to guides to engaging animations, and the more diverse and widely shared your content is, the better your reach online.

Francis Stein
Francis Stein
Francis Stein is a writer and traveler who has already traveled most of the states of America. He loves to explore new places and meet new people, and he hopes to continue traveling the world in search of adventure. Francis enjoys writing about his experiences as a way of sharing his love for exploration with others.


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