You’ll know that not all communications with your clients are delightful. Sometimes, they are complaining to you, and other times you’re complaining back. At times, tempers flare, and at others, you’re both so exhausted by the challenges you’ve faced that there’s not enough time to tell them you appreciate them. In the spirit of Christmas, but also of making your clients know you truly care, here are some tips for delighting your clients in the coming weeks and months. With 2023 being a new year with new possibilities, there can be no better way to start it off than with some good cheer between clients.
In the spirit of Yuletide, there’s nothing quite like a little gift to your clients to show that you are fond of them. Of course, your client isn’t your partner in an emotional sense, but they certainly are in a corporate one, and that means they deserve your attention and care, as well as your support and investment. In this case, designing and distributing corporate gifts should be high on your agenda, offering quality, branded items to your nearest and dearest in the business world.
Just as a good gift can thaw even the iciest of relatives’ hearts, so too can a smart gift bring your clients back onside this Christmas. Ultimately, it’s a little bit of extra effort that can create a groundswell of good faith and cheer between your firm and your clients.
Just as being around the dinner table is important on Christmas Day, so is being there for your clients in the most important moments in your relationship. If that means setting aside an evening or a day on a weekend to help them cross the line with a project or keeping your notifications on into the night, showing that you care about their needs, can go a long way to building further good faith.
All this isn’t to say that you should work overtime, around the clock to make your clients happy. There are reasonable limits to the extent to which you can be there for clients. However, recognizing which moments are important, and going the extra mile in those moments, will live long in their memories of your partnership.
Finally, clients love the sense that they’re getting something for nothing. Just like a Christmas card in the letterbox, a little note saying that you’re updating your service to make it more effective and efficient for your client is going to go down extremely well in every circumstance, especially if you’re not raising your costs in parallel to that announcement.
Delighting your clients is all about making them feel that there is no alternative to you as a corporate partner. You want them to be happy with your relationship, and to believe that you are doing all you can to make their lives easier. Offering them improvements and perks when you’re experiencing excellent periods of trade is another way to show that you do care.
There you have it: three ways to lace your relationship with clients with some festive cheer in the season of goodwill.