Is ASOS A Good Brand: Choosing The Perfect Outfit For You 

ASOS was founded in the year 2000 and therefore has been in operation for over two decades now. They offer diverse products from over 850 third-party brands, which is a long list of products. ASOS also offers their personal clothing lines and accessories.

Now, the question is, are ASOS products worth the value for money? 

Well, you’ll find this question whenever you use the search term “ASOS.” People want to know if they will be happy with the products from the brand.

It is also possible that the majority of the people asking questions about the brand’s reputation have had bad experiences with other brands. So, getting clarification about a brand’s reputation can make doing business much easier. 

This post is focused on ASOS. After reading, you’ll be able to make an informed decision on the brand’s quality. 

However, if you were in haste and would like browse through ASOS brand’s collection, feel free to do so. Check out ASOS Collection Here  

About ASOS – Meet The Faces Behind The Brand:

ASOS started operation in 2000, and since then, the company hasn’t shown any sign of slowing down. Their revenue has been massive over the years, and they have a great distribution network. 

All ASOS products are shipped to anywhere in the world (196 countries). The brand boasts fulfillment centers in strategic places like the United Kingdom, the United States, and Europe. 

So, if you want ASOS shipped to you anywhere in the world, the company can do that. And what’s more, they have a long list of products to choose from. 

According to ASOS, wearing the right outfit can make people look, feel, and act more confident. And the company is right about this. 

Now, who are ASOS founders? The company’s founders are Andrew Regan, Nick Robertson, and Quentin Griffiths. 

Is ASOS A Good Brand?

No matter how much a brand spends on advert and publicity, questions on how good a brand they are will surely pop up. But then, these questions are relevant. People asking the questions want good value for their hard-earned money. 

So, is ASOS a good brand? Well, you’ll learn more about the company as you dive into this post deeper. But if the statistics are anything to go by, then ASOS is a good brand. 

Firstly, we took a close look at the company’s worth. In 2021, their estimated worth was 1.1 billion British pounds, an increase from 0.8 billion British pounds the previous year.

What does this figure imply? It indicates that ASOS must be doing something right. Otherwise, sales and value would have plummeted, and the company would have lost its place in the industry. But that hasn’t been the case. 

Secondly, ASOS offers better quality products than many online fashion retailers. Their designs are also budget-friendly, yet they don’t compromise on quality. 

ASOS’ driving principles are positivity, creativity, democracy, and people first. Their customer service agents have been one of the best over the years, as they are quite responsive and professional. 

A Handy Tip: ASOS offers third-party brands at different prices. So, you can spend time checking out the various products on the site and probably, compare their price tags to choose the most suitable one for your budget. 

Can You Buy Fake Brands From ASOS?

Now, let’s state the obvious. Buying products from third-party brands might go either way. The company that’s doing the buying might acquire one or two products that are below par. It is possible. 

However, only a company that doesn’t have a reputation to protect would make such a careless mistake. ASOS has a reputation to protect and seems like a company that wouldn’t make such a mistake, buying fake products from third-party brands. 

The fact that ASOS offers products from over 850 third-party brands doesn’t mean they don’t have the structure to examine each product and ensure they are up to the standard required. They do. 

ASOS has a clear arrangement with these brands to supply only quality and original products. On ASOS’ official website, they also stated clearly that they only purchase authentic and genuine products from third-party brands, and not fake ones. 

A Handy Tip: The full meaning of ASOS is “As Seen On Screen.” That is, you’re buying the product the exact way it appears on TV or film. That’s what it says on the brand’s original tagline. 

When ASOS started operation over two decades ago, they were a celebrity-linked fashion store. 

ASOS Designs Size Guide: Do Their Designs Run Big Or Small?

Firstly, keep in mind that ASOS designs are targeted at young adults, including men and women. And they have something for every fashion style. 

So, whether you want to look casual, vintage, chic, exotic, sexy, Bohemian, artsy, or grunge, ASOS has something for you. 

Remember, they offer products from over 850 third-party brands and have a range of clothing lines and accessories. So, ASOS is a one-stop shop for all your fashion needs. 

Now, do ASOS designs run large or small? Well, if you purchase your true size, you’ll discover that they run slightly bigger. But the baggy style makes it more fitting, especially when putting on their loungewear. 

Is ASOS clothing comfortable to wear? Yes, they are. But don’t forget it is up to you to make a choice. However, whether you buy a gym or out-out clothing, you’ll find ASOS clothing comfortable.

Are ASOS Products Expensive?

Let’s begin by stating the obvious. ASOS is among the 10 most valuable fashion brands globally, and competitors include the likes of Adidas, Zara, and Nike. It will also interest you to know that ASOS also records billions in revenue, yearly. 

Furthermore, the company has over 23 million active customers and keeps getting millions of visits every month. 

Now, back to the question! Is ASOS expensive? Well, here is what you need to know. 

If you’re buying branded clothes, we can boldly say ASOS is expensive. But ASOS’ owned clothing or accessories aren’t expensive. 

Now, you may wonder how the company has managed to beat down the prices of its products over the years. Well, it is down to strategy. 

The company offers mouthwatering discounts, which not only lowers prices but entices customers to splash the cash. 

In a nutshell, ASOS isn’t expensive when you compare the value of their products to others within or above on the price scale. The ASOS products offer excellent value for the money.

TOP 5 Reasons ASOS Have Been Successful Over The Years

ASOS has been quite successful over the years, raking in massive revenue from one year to another. The revenues are from sales and nothing more. And they run into billions of pounds. 

When a company records such sales, it means one thing; they’re doing something right. It is an indication that customers trust the brand’s products and are ready to splash the cash. 

Now, the question is, why has ASOS been a success over the years? Let’s take a quick look at some of the reasons. 

#1: Affordable products: 

As we mentioned before, ASOS products are budget-friendly. But unlike most retailers, they don’t focus on making their products cheaper. Instead, they offer a range of products from third-party brands, allowing customers to make their choices. 

Additionally, ASOS’ products and ones from third-party brands are of good quality. And the fact that they’re available at different price points means you’ll find the product most ideal for you.

Check Out The Women’s Tennis Shoes

#2: ASOS’ Solid Core:

ASOS is a big-time trend-driven fashion retailer. And the truth of the matter is core items have been the backbone of their sales. 

They offer a range of quality items ranging from wardrobe staples like black and blue denim (owned by ASOS), men’s Tommy Hilfiger shirts, including kicks from top brands like Nike, Birkenstocks, and converse.    

Interestingly, ASOS offers maternity lines, which are selling well. 

Check Out These Maternity Dresses

#3: Impressive brand mix:

Another thing that sets ASOS apart is its brand mix. They seem to have the ideal outfit for any individual and all scenarios. 

In other words, ASOS has the perfect outfit for those considered petite, plus size, tall, and even boasts impressive maternity lines. 

ASOS also makes and sells wedding gowns modeled into outfits brides in this jet-age would like to wear on their wedding day.   

But like we said before, not all products sold by ASOS belong to the brand. They acquire products from third-party brands like Nike, River Island, French Connection, Boohoo, New Look, and Ted Baker. 

Check Out This ASOS Copper Viscose Blend Smart Pant

#4: Regular update:

If you run a business that manages such a huge number of brands, customer base, and orders, you’ll understand how challenging uploading products online regularly can be. 

Additionally, ASOS likes to dictate how women dress and look by offering trendy outfits. So, they enjoy injecting fresh products for their ever-growing customers. 

It would interest you to know that ASOS uploaded within 2500 to 7000 different products every week. But what’s even more unique about this is that they time their release so well that they’re able to set the tone in the fashion industry to a large extent. 

ASOS doesn’t just release single products. They wait until they have the complete package before revealing them to customers. And all these make them one of the top fast-fashion trend authorities. 

Check Out This Men’s Crewneck Cotton T-shirt

What Products Can You Find On ASOS?

ASOS is a one-stop shop for all your fashion needs. The company has gradually turned into that sort of business. They offer clothing, shoes, accessories, and even sportswear for those who like to get physically active. 

ASOS products are for men and women, and they’re clothing, shoes, or accessories for every need. You’ll find lovely apparel to match your late-night look, simple lifestyle, and more!

So, gender doesn’t matter. ASOS boasts quality products for every gender. And the reason we say “quality” is because the company has proven itself over the years. 

Where Can You Buy ASOS Brands?

You can find ASOS products online on Amazon. The company has a good range of products there, and as you may have already witnessed, shopping on Amazon is a breeze. 

The e-commerce platforms boast a professional website that’s easy to navigate and find products. Amazon is also reputable, and so is the ASOS store on the platform. 

So, if you’re interested in splashing the cash on ASOS brands, you can visit their store on Amazon. ASOS also boasts a personal online store. 


 Is ASOS a good brand? Yes, they are a good brand. They started operation in 2000 and have shown no sign of slowing down. ASOS rakes in massive revenue from year to year. Plus, they ship to every part of the globe. 

ASOS products target men and women, eager to look elegant at home or whenever they step out. The brand believes wearing the perfect outfit can boost one’s looks and confidence. 

Additionally, ASOS products are quite budget-friendly. But keep in mind that they offer products from over 850 brands. And branded products are quite expensive. So, it’s your choice to make.

However, keep in mind that ASOS products are reliable. Despite the low price-point, the brand doesn’t compromise on quality. 

So, prepare for your upcoming event, prom, date, or maternity by choosing the perfect ASOS apparel for you. 

John Taylor
John Taylor
John Taylor is a seasoned writer with more than 10 years of experience as a professional. He has written professionally for many different organizations, such as The Atlantic and the Boston Globe. John can write on any topic you need him to cover, from business writing to creative nonfiction pieces. His portfolio speaks for his skills; he's not only an experienced writer but also an excellent editor and researcher!


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